About Parul

Celebrating India's rich textile heritage through premium handwoven sarees crafted with love and precision since 1985.

39+
Years of Excellence
500+
Skilled Artisans
10,000+
Happy Customers
2,500+
Unique Products

Our Story

Founded in 1985, Parul began as a small family business with a passion for preserving India's traditional textile craftsmanship. What started as a humble venture has grown into a trusted name in premium handwoven sarees.

Our journey is rooted in the belief that every saree tells a story - of the artisan who weaves it, the tradition it represents, and the woman who wears it. We work directly with skilled weavers across India to bring you authentic, high-quality sarees that celebrate our rich cultural heritage.

1985
Founded
15+
States Covered
Our Story

Our Mission

To preserve and promote India's traditional textile heritage while empowering artisan communities and providing women with timeless, elegant sarees that celebrate their individuality and cultural roots.

Our Vision

To become the global leader in authentic Indian handwoven textiles, bridging the gap between traditional craftsmanship and contemporary fashion while ensuring sustainable livelihoods for artisan communities.

Our Values

The principles that guide everything we do

Authenticity

Every piece is genuinely handwoven using traditional techniques passed down through generations.

Quality

We never compromise on the quality of materials and craftsmanship in our products.

Community

Supporting artisan communities and preserving traditional weaving skills.

Innovation

Blending traditional techniques with contemporary designs and modern business practices.

Experience the Parul Difference

Discover our exquisite collection of handwoven sarees and become part of our story.

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